This privacy policy (“Policy”) describes the personal data collected or generated (processed) when you use the 2xu.ch website (the “Website”). This Policy describes the types of personal data collected when you use our Website and how your personal data is used, shared and protected. It also explains the choices you have relating to your personal data and how you can contact us.


WHO is Responsible for the Processing of your Personal Data?

The SQ Company Sarl is responsible for the processing of your personal data.


WHAT Personal Data We Collect and WHEN

We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, request to receive communications, create an account, participate in our events or contests, or interact with our Website.  This personal data includes your:

  • Contact details including name, email, telephone number and physical address
  • Login and account information, including screen name, password and unique user ID
  • Personal details including gender and date of birth
  • Payment or credit card information
  • Images, photos and videos
  • Data on physical characteristics, including weight, height, and body measurements
  • Fitness activity data provided by you
  • Personal preferences including your marketing and cookie preference


We use additional personal data in order to enable particular features within our Website or services. This personal data includes your:

  • Photos, contacts and calendar information
  • Social network information, including credentials and any information from your public posts about 2XU or your communications with us


When interacting with our Websites, data is automatically collected and shared with The SQ Company Sarl by the technology platforms providing the experience.  For example your web browser or mobile device may share certain data with The SQ Company Sarl as those devices interact with the Website. More information about these practices is included in the Cookies and Pixel Tags section below.  This data includes:

  • Device IDs, call state, network access, storage information and battery information
  • Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags


Tools to Manage What We Collect

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of information. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.   

 



WHY and HOW we Use (Process) Your Personal Data

We use the personal data we collect from you in the following ways:


To Provide the Features of the Website and Services You Request

When you use our Website, we will use your data to provide the product or service you have selected. For example, if you make a purchase on 2xu.ch, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion.

In many cases, to use particular features within our Website and services you may need to provide us with additional data or additional consent to use particular data in a certain way. For example, to share content on social media, you may be required to provide your social media account credentials.


To Communicate Information about our Products, Services, Events and for Other Promotional Purposes 

When you create a 2xu.ch user account, we may use the information you provide as well as information from other 2XU sources, your visits to or purchases made in 2XU stores, your participation in 2XU events and contests (possibly through other 2XU affiliates) to send you personalized communications on products and services that may be interesting for you.


To Operate, Improve and Maintain our Business, Products and Services

We may use the data you provide to us to operate our business. For example, when you make a purchase, we may use that information for accounting, auditing and other internal functions. As another example, we may use data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Website.


To Protect Our or Others' Rights, Property or Safety

We may also use data about how you use our Website to prevent or detect fraud, abuse, illegal uses and violations of our Terms of Use and to comply with court orders, governmental request or applicable law.


For General Research and Analysis Purposes

We use data about how our visitors use our Website and Services to understand customer behavior or preferences. For example, we may use information about how visitors to 2xu.ch search for and find products to better understand the best ways to organize and present product offerings in our storefront.


Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.



SHARING of Your Personal Data

2xu.ch’s Sharing

We share your personal data with: 

  • Third party service providers processing personal data on our behalf, for example to process credit cards and payments, shipping and deliveries, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features
  • Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Website or violations of our Website's Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting)

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation). 


Your Sharing

When you use certain social features on our Website, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public. We encourage you to use the tools we provide for managing 2XU’s social sharing to control what information you make available through 2XU’s social features.



PROTECTION and MANAGEMENT of your Personal Data

  • Encryption & Security: We use a variety of security measures, including encryption and authentication tools to maintain the safety of your personal data. Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems.

  • International data transfers: The personal data we collect or generate (process) in the context of our Website will be stored in Switzerland.

Some of the data recipients with whom we share your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, we will protect that information as described in this Policy and in compliance with applicable law.


  • Retention of your data: We retain your personal data for as long as necessary to fulfil the purposes for which we collect it, except if required otherwise by law.

  • Your rights related to your personal data: You have the right to withdraw your consent with respect to our use of your personal data. You also have the right to access your data and to modification or deletion, in the event your data as stored by us are incorrect or otherwise unlawful.

To modify your (email or sms) subscriptions or to opt-out of receiving 2XU communication, please modify your preferences in the "my account" section of our Website. You can also contact us to exercise your rights of access, modification and deletion or to object to the processing of your personal data via the "contact us" section of the Website.



COOKIES and Pixel Tags

We receive and record information, which may include personal data, from your browser when you use our Website. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.

Third parties may also collect information via the Website through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided below.

We use cookies and pixel tags to track our customer's usage of the Website and to understand our customer's preferences (such as language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our Website. There are generally three categories of cookies used on our Website:


  • Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Website within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.

  • Performance: These cookies allow us to improve our Website’s functionality by tracking usage. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences you have selected. De-selecting these cookies may result in poorly-tailored recommendations and slow site performance.

  • Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our Website through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Website. In some cases, these cookies involve the processing of your personal data. De-selecting these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.

For a comprehensive and up-to-date summary of every third-party accessing your web browser (through our Website or otherwise), we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Sites and Apps more efficient and some of our services will not function properly.



USING our Website with Third-Party Products and Services

Our Website allow you to interact with a wide variety of other digital products and services.  For example, our Website can integrate with third-party devices for social networks and other digital services. 

If you choose to connect your 2xu.ch account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. 

Our Website may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.



CHANGES to our Privacy Policy

Applicable law and our practices change over time. If we decide to update our Policy, we will post the changes on our Website. We strongly encourage you to read our Policy and regularly check for any changes. This Policy was last modified in August 2016.



QUESTIONS and Feedback

We welcome questions, comments, and concerns about our Policy and privacy practices. If you wish to provide any feedback or if you have questions or concerns, please contact us vi the "contact us" section of our Website.